Why does your business need to make the shift from The techniques of marketing have evolved significantly over the past several years, and businesses that want to stay ahead, need to change their marketing methods too. The shift from traditional marketing to digital marketing is needed for all businesses nowadays, to reach more customers as they spend most of their time on the Internet. Current data shows that 41.0% of the population which is around 830 million people in India are currently active users of the internet, and the numbers are expected to grow to over 970 million active users by 2025. Furthermore, according to a study by eMarketer, people spend more than 2 hours per day on social media sites; however, only one-third of businesses are using this channel for marketing purposes. Social media provides an opportunity to connect with customers in ways you can’t in traditional marketing channels. Hence, more and more businessmen and Entrepreneurs are choosing to do their busin